Name Change for Hounsfield Test EquipmentFrom January 1 next year (2004), Hounsfield Test Equipment Ltd will trade under the name of its American parent company, Tinius Olsen. Hounsfield was first taken over by Tinius Olsen in 1996. "Obviously with such a well-recognised brand as Hounsfield, we want to give people as much notice as possible of the name change," explains Tinius Olsen/Hounsfield international sales director, Martin Wheeler. "The Hounsfield name will disappear but as Tinius Olsen we will still be trading, and offering the same quality of service and products that people have come to expect of us." American investment in Hounsfield since 1996 has enabled the company to fully exploit its Research and Development facilities at Redhill, Surrey UK, bringing many technologically advanced products to the market place and building its reputation for high quality equipment. This, together with the strategy of minimising downtime for customers by using qualified personnel to service equipment during calibration visits, has seen the fortunes of the company grow - despite some difficult market conditions. There are no plans to alter this winning formula: Research and Development will continue in the UK and staffing levels will remain the same. The main reason for the change is to simplify branding in markets such as the Far East where the two names appear side by side. Ordering will also be easier for customers operating on both sides of the Atlantic who have, until now, bought from Tinius Olsen in North America and Hounsfield in Europe. "As well as simplified branding, the changes will mean UK and European customers will have better access to the products made in the USA and the Americans can obtain the models and equipment developed here," says Mr Wheeler.
For more information please contact: UK – Steve Taylor + 44 1737765001 or steve.taylor@tiniusolsen.co.uk US – Joe Sherlock + 1 215 6757100 0r jsherlock@tiniusolsen.com All other regions Erik Schmidt Staubach - + 44 1737765001 or estaubach@tiniusolsen.co.uk
|
|
